Beyond Normal

Rachel Cash is the Founder and CEO of Elroi, a first-party data platform designed to empower organizations and consumers through AI-driven privacy and data compliance solutions. With a J.D. from North Carolina Central University and early legal experience focused on constitutional and trademark law, Rachel has spent the past decade navigating the intersection of data, law, and technology.

Before founding Elroi, Rachel worked in SOX 2 compliance and served as a Data Privacy Officer, helping Fortune 500 companies prepare for landmark legislation like the California Consumer Privacy Act. Frustrated by industry approaches that prioritized business protection over user rights, she launched Elroi to give individuals more control over their digital footprint.

Rachel is a nationally recognized voice in privacy innovation, known for championing equitable data ecosystems and helping businesses align privacy with long-term growth.