Beyond Normal
Are you ready to embark on the path to entrepreneurship? Join Beyond Normal Media, where we empower startup founders by highlighting their incredible journeys and the ways their products and services cater to customer needs.
Our podcast features insightful interviews with Black founders, sharing their challenges, triumphs, and actionable advice for aspiring entrepreneurs.
Beyond Normal
Unfolding the Creative Path of Vidlo: Insights from Founder Chynna Morgan
In this episode, join us as we explore the innovative world of digital marketing with Chynna Morgan, the CEO and founder of Vidlo. Discover how Chynna’s forward-thinking approach to user-generated video content is transforming how brands interact with their customers. From pioneering new marketing strategies to overcoming industry challenges, Chynna provides valuable insights for anyone looking to leverage technology in the creator economy.
Listen in to learn about the impact of video testimonials, the power of authentic customer stories, and how Vidlo is leading the charge in dynamic digital marketing. Whether you’re a marketing professional or a tech enthusiast, this episode is packed with cutting-edge information on thriving in today’s digital landscape.
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Transcribed by https: otter. ai
Kenny:Welcome, welcome good people to another great episode of the beyond normal podcast. I am your host, Kenny Groom. We got a very special conversation in store. Uh, this conversation is actually, uh, one of the by products of me, uh, you know, going to, uh, some of the conferences, meeting folks in person. I'm excited to have this person, uh, as a guest. Uh, this is one is definitely for all the creators out there. Uh, We know all know that there's some technology some really cool solutions being built around creators and making sure You know those phones those devices in our hands Allow us to create some awesome things and tell our story and empower us So without further ado i'm going to bring our guest. Uh, Chynna morgan. She is the founder of vidlo Which is a turnkey solution for user generated brand Uh, video campaigns, uh, they're doing some incredible works with some artists. I don't want to spoil it. I want to make sure that I bring Chynna on the stage so we can start this conversation. So without further ado, let's bring her on. How's it going?
Chynna:Hey, thank you for the awesome intro. That was great.
Kenny:Yes, yes, yes. You're doing incredible things. Uh, at this point, you're actually, uh, we'll dig into this a little bit later. Uh, but you started, uh, this is not your first business, not your first rodeo. Right. And so we'll dig into that. Uh, but incredible, uh, story. Um, as we were having conversations, uh, meeting via LinkedIn, yeah, folks. Uh, LinkedIn is definitely the go to in terms of B2B. Yeah, it's super powerful. And so we just randomly connected and it was like, okay, like, let's figure out how to get you on the podcast, sharing your story. So thank you for being a guest.
Chynna:Of course, you know, I always love when we're able to support each other, learn from each other. So thank you for having me on for sure.
Kenny:Okay, so let's set the stage Tell us what you were doing prior to starting vidlo like leave no stone unturned We want to know what it was like to be a young Chynna growing up.
Chynna:Oh, so you want to go all the way
Kenny:Yeah, we're gonna go back We're gonna go back a little bit
Chynna:so let's see, before I went to college, I was in entertainment. So I was an actor, professional actor. Um, so I was doing theater. I was doing a lot of commercials. I was doing like some short films. Um, but I knew I had to go to college cause you know, that's not a for sure you're going to be successful. Right. Um, so I went to college, I was majoring in healthcare management because I always knew I wanted to start my own company, right? So I had my love for acting, but I always had my love for business as well. Um, so I majored in healthcare management. My goal was to create a home care agency, right? So I graduated, I was getting my master's in healthcare management, and then I had the idea of my first tech company. So the idea was, what if we're able to add our voice to GIFs to communicate without talking on the phone? and this time it. was like 2016, GIFs were like super popular. Um, but I was like, what if we're able to add our voice to it so I can hear the tone of like what you're trying to say? so I had no background in tech. I just had an idea and I went for it I hired a developer, I hired a designer, um, and I created my first MVP. Um, so I was getting a lot of people on the wait list. We launch people love the platform and I started growing it. as an app. Um, So then. Shell and Pinzoil reached out and asked if we could create them a version for the Formula One event. so I said okay, this is a way for us to pivot a little bit and kind of monetize this even more. Um, so from there we started working with a lot of like brand activations and what we will do is we'll create like a music kiosk for events where it allows your fans to create content around your brand sound. So they're creating these fun videos, but it's around like your music to amplify on social media. So we were growing that and then the pandemic happened. Everything was canceled. All events were done. So I was like, okay, what are we going to do? We got to do something where we can still work with our clients, but it's in a way that people can be at home. And then that's how a bit low was, was born. Was that a, was that a back story to it was,
Kenny:like it. Yeah, I like it. So You said something in there though So i'm gonna i'm gonna dig a little bit further you said you always knew you wanted to Have your own business be an entrepreneur, right? Did I hear that correctly? You
Chynna:correct. Correct.
Kenny:So what, like, does that mean at 12 years old you knew like there was something in your life that Made you say I'm going to be a business owner. And if there was, what was that?
Chynna:So even back, like, even I was like, maybe like seven, eight, I always knew I want to create something. And back then, I would tell my parents, like, I want to have my own hospital. So like, I wanted to have a hospital where there was like a music, music venue in there. So because I always thought hospitals are so depressing. So I was like, what if I can create my own hospital? And it was kind of like more of a Yeah. You know, a joyful spirit. Um, so yeah. So since I was probably like eight, nine, I always knew I wanted to start something. I didn't know I would be in tech. I didn't know what exactly I was going to do, but I knew that I was going to be an entrepreneur for sure.
Kenny:Got it. That's that's dope. Um, and the reason why, um, I asked and wanted to dig a little bit. Um, I think there definitely are, uh, like misconceptions out there in terms of like, uh, black founders, not necessarily having like, uh, people in their life that showcased, right. there. was no, like, Initial like, kind of seed and they they grew into that. A lot of times we're, we're seen as like unicorns. Right. And it's like, no, like there's been black business owners since the beginning of time. Right. And, uh, even in our communities, there's been business owners, my, I myself, like I can relate to, you know, going to the barber, right. And that barber was a business owner, right. that. was someone that I looked up to and that person cut my hair for the first, probably 15 years of my life. And so it's like, Oh yeah, I'm seeing. Entrepreneurship by right in front of me. I just didn't know like what it was called. But I knew exactly what they were doing because that That those thoughts are always in the back of my mind.
Chynna:But you know what, that is so, I liked how you pointed that out. It's because I don't think we think of them as like these really cool entrepreneurs, right? We think of like tech entrepreneurs, they think we're making millions of dollars, but there's so many local people that are making it happen for our community. And they're the superstars, the entrepreneurs that are keeping this society going, you know? So I think we definitely have to shout them out for sure for keeping, for keeping it going.
Kenny:So okay. So you, you, you set the stage, uh, with your backstory. Um, you said something in there, right? Hey, you had an initial idea. You paid for a developer, like what were, what were people's initial reactions as you told them, Hey, I'm this going from this, uh, entertainment background into this space. Right. What were some of the initial reactions you got from maybe your, even your inner circle, as you told them these things? I'm
Chynna:do acting to this day. So that was never like. From it. It was more so I was getting my master's and I stopped my master's to build my company. So to be honest with you, my family was super supportive. They saw the vision right away. So I didn't really have any pushback. It was more so why not do it? So I was like, okay, let me, let me check this out. Let me see what we can do. Um, so I didn't really have any pushback from there. Um, which I'm grateful that I have the support around me to, say like, I guess I've always had the support of like, you can do anything you put your mind to. try it. I don't like there's no failing, right? There's only learning lessons. Um, So, there wasn't really a lot of flack for it. in my circle.
Kenny:curious, um, uh, that, uh, push that you got from your family. That's awesome. Were they willing to help fund the idea for you? Okay. Tell us, tell us a little bit about that. Tell us a little bit.
Chynna:Um, so it was, it was, I'll say me and my parents both kind of came together, um, initially to like fund it. Um, to be honest with you, when I first started, it wasn't a lot of, um, it wasn't a lot of cost to get started. So it was more so the cost comes from always having to like come up with new features and like marketing budget because we were B2C. So that's where the budget would have to come in from and we're able to get profitable. So I didn't need them as much as I could. Continue to build. Um, but I definitely had their support in the beginning when it comes to financially if I if I needed it.
Kenny:Shout out to mom and pops.
Chynna:Okay, shout out.
Kenny:Yeah. Shout out to them. That's amazing. um, you know, like there's different stories, different that people have in terms of like that friend and family support, but it's awesome to hear that you had somebody in your corner, uh, ready to really, uh, be your ride or die in this situation, right. And go through some of those trials with you, That that's amazing to have from day one. How was it? Um, so you mentioned the gift out loud. All right. Um, being the, uh, the first company, um, how did you know, um, when to like, how did you know what to pull from that experience? Like you said, when the pandemic happened and all these things happen to pivot into what you're doing now with Vidlo.
Chynna:so it's pretty much the same experience. I know people love creating content, right? We're in the society where people are the best content creators, right? And now it's time for, now it's time for brands to tap into that and allow their, their biggest advocates to become content creators. Content creators for them, right? So it was a pretty smooth transition. It just pretty much it went from a kiosk to a sass platform. So instead of us customizing it ourselves and shipping off kiosks around the world, um, brands were just able to go to our site and create their campaign right then and there. And then it generates a URL code so they can seamlessly just send it over to their audience. So we just took the same concept and just made it super easier and simpler, um, for our brands.
Kenny:Mm hmm. I like that. Uh, so you mentioned that you're it sounds like you're going to be a lifelong actor, right? like this is something that you're gonna
Chynna:don't think it ever leaves, you know.
Kenny:it doesn't it never leaves I'm curious like having that skill set Um having that, you know that way of thinking right as an actor Like, what have you, what, what about having that, uh, background has helped you, uh, be a founder
Chynna:Yeah. Well, you know what? I think it kind of inspired my companies in terms of content creators, right? You're creating these stories and as an actor, that's what we're doing, right? We create these stories and we're finding little tidbits that we can create in order to like convey an audience. And I think that's pretty much what I'm allowing fans and your customers to do for your brand. So I think that's kind of like how it mixes in with both of my backgrounds. Um, what was your question again?
Kenny:Now you answered it. Yeah. Like, yeah. just that, like, in terms of like, like you said, being an actor, you have to like develop these carry these characters. So I'm curious how you how you, leverage that to develop the character of Chynna, the the, the founder and CEO of VidLow.
Chynna:You know what? I never thought about it that way because I think I'm just myself. I don't think I'm like putting on a character. Um, I think maybe from performing when I was younger, it just maybe the confidence of talking to people or reaching out to people or like knowing the confidence you have when you're building a company and how you have to like convey that to investors or to your customers. Maybe that's kind of came from my background as an actor. Um, I would say, but other than that I have, that's a good question. I never thought about that.
Kenny:So I got to dig cause you just, you just sparked a thought for me. This is just a completely, um, a spur of the moment thought. So do you think that as a founder, a black female founder, like you can, you, you have the ability to be 100 percent authentic all the time.
Chynna:You know what? I think for us not to think that that's where we lose our power in a sense. Right. And I think coming in as yourself is what makes you special as a founder. And that's what makes you different. And that's what, how people can see your story and see why you build something. Um, so I think to think the. the latter or to think any other way is not beneficial to you as a person, to you as you're building your, your, your platform. You know, I think a lot of times we think we have to change ourselves because we're black, because we're a female, but I think that's what makes us special. So like, how can we hone into that. and then amplify that, you know? Yeah.
Kenny:Thanks for that. A clippable moment there. Uh, that, that was amazing. Uh, appreciate that answer. Um, I, I I pretty much second, all of what you said. And I think when you're first starting a company, right. Um, like when I started beyond normal media, most of the people that tuned in, they were tuned in for me. they didn't know the logo. They didn't know what the backstory was besides this is Kenny. I have a personal, I have some sort of a relationship with them. Let me check in here. Right. And then after that, it's up to the brand, the logo, the storytelling to keep them around. Um, so. But that initial kind of customer or investor is definitely going to be investing in Chynna, the founder. So I appreciate you, um, you know, uh, stating that.
Chynna:that. But I like how you put that as well, because that is so true, especially as a early founder. we don't have a team. You don't have a whole bunch of salespeople. People are buying from you because they like, you, not because your products the best, not because you're just all stars, just because they trust you and they trust your ability to To deliver what you said you were. Um, I appreciate you saying that.
Kenny:They're dope. Uh, so I want to take it to, let's talk a little bit about, um, creatives now. Like your, your product is centered around creatives. We, we, we know that, um, as a creative, right, we want to focus on the art, like we want to be sitting in front of the camera. We want to be doing the things, um, that we want to do that, that are driving us to being creative. Right. And, uh, being a business, uh, having your own brand, um, at times. You're not able to do that because you have to do things like accounting and like, uh, you know, paying the bills and like just doing those types of things. So I'm curious, like, what are, what's something in terms of, uh, starting your own business? Being a founder, um, what's something where you have to spend a little bit more time, um, because you don't necessarily, like, you don't have the background in doing that, and it's not core to being a creative. Like, what's something where, a part of the business where you have had to spend a little bit more time to make sure your skills level up because you haven't had that experience in the past? Mm
Chynna:So I w I'm going to say two things about that. Um, I learned very early. So when I first started my companies, I was trying to do everything myself. I don't have a background in tech. This is not my world. So I'm like learning every day. Me and Google were the besties, me and Yahoo, the besties. I'm just learning as I'm going. Um, and I quickly realized is that I need help, right? So I had to create a community and a network around me that for skills that I don't have, I could reach out to them and get help and ask them questions. So, but I don't know. I have a network around me that knows and that can easily help me, um, do whatever I, I'm lacking. So that's number one. Number two, things I know that I'm not strong around, I would be like sales right now I can sell to you. I can tell you about my platform, but in terms of building out a sales sequence and building out like a sales system, I know I needed to help with that. Um, so it always took me a little time just to figure out that it's like a whole new world, kind of like a, a new language that I had to learn, um, for my business. Um, yeah, I would say that, but now I have people around where I'm like, hold on, I need help with this. Look, can you, can you tap in? I do this,
Kenny:As a founder, like it's, it's almost like I just assume if somebody's willing to take on like having their own business, like You're not afraid to ask questions. Like you said, like, uh, we all, I did that at first, even with my podcast, like, Oh, I'll just do it by myself. And it's just like, Oh my gosh, this is.
Chynna:you stress.
Kenny:too much.
Chynna:You're not getting no sleep, you're stressed, you're at out, you know
Kenny:my gosh. So it's Like it's really good to have people in your, corner who add value to your business. right And why not pay somebody who's really good or at least passionate about the parts of your business that you? don't want to necessarily be passionate about? Like it makes perfect sense to me.
Chynna:Because you can't do everything, right? And you just, you just can't, you're not going to be perfect at everything around your business. And there's some people that are just better at you at certain things. And as I, think as a leader, as a founder, you have to know that and just hire people or bring someone in, um, a consultant, maybe it's like a part time that can just take care of that because it allows you to do what you have to do, right? Like, what are you good at? How can you amplify that on your, on a daily basis, you know?
Kenny:uh, let's talk a little bit of, like you said, you enjoy, uh, the selling aspect, like sales, like just doing it. Like, what, what, what about that? Like envision, envision your, your ideal sale right now in your head. Like, what about that moment excites you?
Chynna:So I'll have to clarify, right? I, the part of sales that I love, right. It's like when I'm connecting with the prospective customer and I see that they really need what I'm offering. So it's kind of like I'm building something that's really changing someone's life, right? It's either making it easier for them. It's making it simpler for them. It's just kind of like, it's like that light bulb that goes off. I would say that's like the best part because as a founder, it's like, Okay, this is like, you know, you have emotions all day long, but then it's all worth it once you see someone actually enjoying what you're building. So I would say that's my favorite part of like communicating with people on sales calls. I want to see that light to see exactly what can we do? What else, what other features do they need for us to build in order for them to get on board? Um, what part of the demo really excited them? What part, what features really excited them? Um, so I said that was, that would be the most exciting part for me when it comes to sales.
Kenny:Yeah, I like that. Like you're solving, like you, you figured out their, their, their problem, right? And it's like, Oh, I got something here for you.
Chynna:Yes, I'm like, listen, we've been building, we've been waiting for you. our whole lives. Okay, we've been building this for you.
Kenny:I love that. So let's talk a little bit about, um, some of the, you. you have customers, you have paying customers at this point. Congratulations. Like, tell me a little bit about, um, Like some of the more recent wins or what are some of the customers that you're most excited about that you've been able to close recently for Vidla?
Chynna:Yeah. Um, so let's see, we we're working with a lot, a lot of like e commerce brands, um, like yoga studios, digital agencies in order for them to like capture testimonials. But I would say like the most exciting as of late would be working with like a couple of music artists for their tours. Um, so they use vidlo to engage with fans so fans can create content around their music so they can share it on TikTok or Instagram wherever. Um, so I, I love experiences. So seeing how they're creating that like onsite experience using our platform for fans to like just have a good time with their music has been, I'd say super exciting to, to see as I've been building it.
Kenny:And it's interesting that you mentioned, uh, like artists musicians. Like one of the trends that's here to stay right is if you go to a show And you go to the and you in the cameras like good, you know They they they zoom in on the section right in front of the stage Usually 90 percent of the people they're enjoying the show, but their phone is out
Chynna:Mm-Hmm.
Kenny:Right. And so that's a part where that song is like, uh, it's like another, like another, arm for us. And So I think it's really cool that you found a way to say, Hey, the artist probably doesn't necessarily ideally want them to just be looking at their phone, but if there's a way that they can enjoy the concert, put the you know, with the phone in hand, and then there there's like this collective where they can go in and kind of. the, the the moment in mass. I think that's really cool. And I think that's a really innovative way to, to, uh, from a creative standpoint, um, make sure the artists can still connect with their, with, with their end audience
Chynna:Yeah. You know, I always, always like to tell brands and artists, it's like people are gonna be creating content anyway after concerts, after they like buy something from you. They're gonna take a picture, a video.
Kenny:before the show.
Chynna:Or the show showing their excitement. So why not make sure that you create a moment, a branded moment, right? Right. But they can use their phones, create that content, and it's all coming back to, you. Now they know exactly that they're with, you know, on your tour. Now they know exactly they bought it from your store. So it's like creating moments of like, It's like touch points. People already using already, right? People already have their phones taking pictures. Let's create experience there. Where's amplifying your brand even more? You know?
Kenny:I love it. I love it. Um, so. Uh, musicians are um, I, I would say that's like a big focus for you now, right? Or
Chynna:Yeah, I would say so. So we're all over the not one. I don't wanna say all over the place, but we have a lot of different verticals that's working for us. So, like music, I'll say is my favorite just because I'm a, music lover and I like experiences and how they're utilizing our platform. but I also love how we're helping like e commerce brands, right? Because especially smaller ones that, you know, Don't have a lot of customers yet, but they might have like five, 10 people that really want to like share why they love their brand so much. And I think the key there is like people don't realize how much video testimonials can supercharge yourselves, right? Someone vouching for you and you, you sharing that on your social media, you sharing that on your website is 70. I think it's like 79 percent of people that watch video testimonials are more likely to, buy from you than not. Um, so it's kind of like this, the supercharge. buyer tool that you can use just by connecting with your customers. You know?
Kenny:got it. Got it. I'm curious. Is there a vertical that surprised you that you like, maybe initially you didn't think there was a, a, a big use case for it, but they came through and then they've started to engage with
Chynna:Um, I don't know if it surprised me. We're working in the health care space, which doesn't always exciting, right? Kind of seems like a boring, vertical, boring industry, but they're using our platform to capture patient testimonials are create like moments like in the dentist's office where they can, like, smile and have a good time and, like, enter into the giveaway. So I would say that's the one that's like You wouldn't think it's exciting, but I love how creating these exciting moments to capture content
Kenny:Got it.
Chynna:and you like surprised me. I got to think about thinking about that.
Kenny:think that's a good one. Like, uh, maybe it's because, uh, I'm older now, but a good doctor's visit where like, I don't get any surprises from the doctor and it's smooth and I don't have to pay anything out of pocket. At least while I'm married, it's usually like something where I'd be like, man, I'll record this. Like this has been a great doctor's experience. Cause usually you're trying to take all my money. Yeah.
Chynna:That's funny.
Kenny:But that is a good way. Like, uh, it's not just, like entertainment that is going to be using video moving forward. Um, I can definitely see the medical field, healthcare, health tech, um, really embracing some of those different ways to get feedback. from patients specifically.
Chynna:Yeah. And we do a lot of like in the tourism space as well. Like, you know, visit your city. How can you capture that UGC content showing why, why they love being there. Um, and be able to showcase that on your socials as well. So really when it comes to video content, I think all types of industries can utilize it. It just depends on your strategy and how you want to implement it. You know?
Kenny:So how does, uh, how does the brand interact, uh, with that, that customer testimonial within vidlo? Is, is it all the interaction done within vidlo or, um, are they do, is the, are they able to take it and put it on their social media? I guess his answer, like, tell me a little bit about that experience. Once the customer has given some of that delightful feedback.
Chynna:Yeah. So I'll give you the first flow when the brand creates the campaign. And then what happens when the audience creates it. So as a brand, right, you're going to log into our platform and you're going to design your campaign, right? So you're going to design your landing page and you're going to tell your audience or your customers, what do you want from them in your video? Hey, let us know how we change your world. Um, give us some dance moves. Show us your best moves, whatever you want to say. Um, and then you're going to choose how you want your videos to look, right? We have filters in there. Um, you're going to choose whether or not you want to capture a testimonial or a music content. As an artist, you can upload your own music on there, um, for your fans to create content around that And then one cool thing you can do is you can capture data, right? So if you want to capture some CRM information, emails, first names, some custom questions, You can do that. Um, and then it generates a QR code or a link. So you're going to take that QR code or link and you're going to share it with your fans or your customers, right? So your customers are going to tap it and they're going to see your landing page. It's going to say, let us know how we changed your life. They're going to tap to start. They're going to record. And then as soon as they record, it's going to sync to you. So you're getting all the videos in real time to repurpose. Um, so once you get their video, you go to your dashboard and then you're able to download it, um, and share directly to your website, social media, or you can just, um, implement like a code and just put it directly to your website.
Kenny:Got it.
Chynna:You can, I know that was a little long winded, but.
Kenny:No, I like it. No, no, no. I appreciate it. I appreciate that breakdown. So there's some flexibility there. Um, and there's the, the brand has the ability to, um, on there and control some of that, uh, versus just getting an inflow of, uh, engagement from from consumers. So that's, I think that's really cool. Is there, is there, um, when I think about content creatives, Uh, the buzzword now is AI right? Um, is there an AI component for this?
Chynna:So we have, we're implementing an AI component in terms of how your campaigns are being made. Um, and then like kind of like how we can generate your prompts that you want your audience to create content for. Um, but we're not implementing it in to the point where like, it's going to change your customers, creating your content. We still kind of want the, you know, that, that realness that your real customers bring to your video. Um, but we are going to, we're implementing AI in terms of just a flow in the creation of your campaign.
Kenny:Got it. Got it. I'm curious, uh, from like a content perspective, like, like what do you think about personally about leveraging AI for your content? Like you personally as Chynna.
Chynna:I, what I think is what's powerful about your customers is that they're real. Right. And I think that's the difference between like your real customers, your real fans and like influencers. Right. It's because like you're getting their real thoughtful, their real emotion, their real thoughts about your brand. And I think with AI, that's just kind of, it's not as real as if like you send me a link and I'm like, Oh my gosh, Kenny's podcast is the bomb. I got to send it to all my friends. Like it's the realness that's coming across in the video. Um, and I think we implement too much AI that kind of just loses that, that realness, you know?
Kenny:Got it. Got it. Yeah, I think there's It seems like we're over indexing in a lot of areas in terms of AI now in terms of some of the content We're seeing like it's It's blatant at this point specifically on LinkedIn. It's like oh, this is
Chynna:I
Kenny:This is a robot. You gotta do better. This is a robot clearly
Chynna:can tell, like, especially the post, if there's like rockets on there and It's like everyone kind of has like the same type of like paragraph like, okay, this is, this is a, yeah,
Kenny:But I think there's a way coming I don't know if i'll be a part of the group that figures it out Um, it'll probably be somebody who's younger than me Who just figures out the right balance of it and to keep it organic. Um, because at times for me, like you said, when I try to use some of the AI tools, it just becomes too structured. It's not necessarily my voice. And then I just go away from it and then I start from scratch.
Chynna:you know what? I think that's good because it still allows you to have a human touch. Right. And I think AI is super innovative when it comes. I use AI sometimes when it comes to certain things, right. But I always go behind it and put my human touch and put me. into whatever they're creating. So I think when people are like, scared of AI, like they're taking our jobs, there's no human touch to AI. So we still need you to do your job with it. It has to be like a helpmate and not kind of like a, takeover of the
Kenny:Mm hmm. Yeah. And I think I think the people who are stating that around the, uh, like it's going to take my job, they're focused on the process piece of the job, which I want AI to take all that. Okay. All the process, just take the process.
Chynna:Helping.
Kenny:that is a process, just take it away and let the robot do it for me. I'm, I'm just being honest. But when it comes to just the thinking and making sure the story flows and like putting the narrative together and like making sure it looks a certain way to the human eye, that's the part where, okay, like I can add some value, but that process stuff, it have it. let it have the process.
Chynna:The only thing with there is there's people that can lose their jobs because they might have the process role. So it's like, how
Kenny:Yeah, yeah, yeah.
Chynna:can we help it just streamline their process? we still need them to clarify the process. Maybe we could do something like that, you know?
Kenny:hmm. Mm hmm. Yeah, yeah. I get what you're saying. Um, but just in terms of creating, I'm, I'm, I'm glad you brought that out just in terms of, Being creative. There's a lot of process in place that kind of limits you even focusing on what you're there to do. And so I think that's the opportunity moving forward, uh, where somebody can start their business, right. And just have themselves. And now you got AI and you've got this whole team behind you. And maybe you go out, you figure out how to hire people, you know, contracting things like that, or add to your team initially, but at least. You know, out The door, you've got some really cool tools that'll, you know, level The playing field a little.
Chynna:and I also think as a founder, if you're a solo founder, there's so many tools that can help. it's kind of like, your team, right? So you don't feel like you're doing it alone. You feel like you have some type of help Um, especially as like a solo entrepreneur, you know? So it's, I love where the space is going. I just think We need to tailor it,
Kenny:Mm-Hmm,
Chynna:you know, and make sure that, you know? people can keep their jobs a little bit.
Kenny:I get it. I, I, I completely, uh, I, I, I get the, the job function. I I think, you know, topics around like universal, like basic income and all these other things are coming into play now. I never thought in our lifetime we would see this. Uh, we watched the movies growing up, all the apocalyptic movies, and it's like, no, that stuff is.
Chynna:It's real.
Kenny:it's real here.
Chynna:Writers losing their job, like they still need to, like, go over it And, like, I mean, so I don't, I don't know their play with that I mean, I see how it's, like a streamlines the process, but you still need a human to, like edit it and look over it and rewrite it. You know? So it's, interesting to see how that plays.
Kenny:How this plays out and it feels like even, uh, like you mentioned, like, uh, writers, I think of like movie studios. I was a big Disney kid growing up. Uh, and so I, I enjoyed all those animated movies that they came out with. And now to see to the point now where Uh, their studio is essentially just a room, right? Where they can make everything just appear on the screen. And there can be a handful of people in the room and they can make a whole movie. like that's, uh, it's powerful, but it's like, all right, like, let me, let me, let me see how this balances out, um, in terms of creativity.
Chynna:like, how it's affecting the whole industry in a
Kenny:Yeah, for sure. For sure. Um, so that's a, that's a great point. Um, more to come on that though. Um, for sure. Like, well,
Chynna:We'll pick You back on that. But
Kenny:Yeah, We'll
Chynna:back in two years. We're going to pick you back.
Kenny:What does it look like? Uh, like what are the Like, we have a concept we've explored it on throughout Um the podcast even from season one like I call it world domination. Like what does that look like? For Vidlo and Chynna moving forward. Like where do you see the company being in the next couple of years? Ideally.
Chynna:So I really think we can be the main source of Like how companies can capture their video content. So I, the I guess the world domination will be us being like the number one. platform for that, I would say. Um, and you know what? The space is super exciting because it's not a lot of action happening in this space. So it's kind of like perfect for us right now, just as we're exploring different industry, what's working, what's not, and then pretty much go full throttle from there.
Kenny:I like it. I like it. Tell folks, uh, you know, I appreciate all this information that you've been given, uh, your story is incredible. Multi time founder. Uh, we've been, we've been definitely connecting in some of the spaces we've been in. We'll definitely, uh, be meeting in person sooner rather than later. Um, but tell me a little bit about, uh, tell our listeners a little bit, how can they stay in tune with the brand? Like what's the best way for them to tap in if they're a business owner and they want to leverage the. tool, Like what what does that look like?
Chynna:Yeah. So I'm, I'm most likely active on LinkedIn. LinkedIn is like my spot, um, where I connect with a lot of founders, a lot of companies to utilize our platform. Also sign up for our emails newsletter. Um, we send out tips and like education tools so you can know how to leverage video content for your brand. Um, and then, you know what, we always give out free trials. like you can, Go onto our website, it's vidlo. video, sign up for a free trial, create your campaign, and see what type of content you got, you got coming, um, rolling in, that you can get rolling in.
Kenny:I mean, I'm actually excited to see, uh, I'm not sure if you've had very many podcasters, but I definitely want to give the. The, the, the, the tool, um, a try for my audience and see what type of video testimonials I can get from them.
Chynna:Um, you got me excited now because we haven't tapped it into a lot of in that space. But I remember I was talking to you before, um, and I was Like I think it could be super powerful, like a powerful tool that podcasters can use Just to kind of like get their audience opinions about episodes, you know, ask them questions, maybe like some topics they want to hear from, um, from you, um, There's so many ways to leverage it. So I'm excited for you to get that going.
Kenny:yeah, I think it's, uh, uh, I've some of the platforms now, uh, like Spotify allows reviews and things like that now, but it's like, kind of like the stale kind of Yelp method. Right. And I think this would be cool, like for those out there creators, then they have like Patreons and just exclusive communities and they're like, Hey, we want to hear from you. We want to incorporate your ideas. Like why not just have them submit a video? That's easier than a lot of times with them sitting there writing you. a paragraph and structuring it. Just let them kind of flow thought and then you can play it live. There's so much you can do from an engagement perspective as engaging with your community with a platform like Vidla.
Chynna:Yeah. And you know what? And then like allows future listeners to see like who your audience is and like what they're listening to. And then like, if they can relate to it, right? Cause it's all about relations, right? Like, can I relate to this customer? Can I relate to his listener? Then they want to figure out like, okay, let me. check out Kenny's podcast. Let me see what he's talking about. And that's kind of how you can like engage more with your future listeners, you know?
Kenny:the last thing I'll throw out there is imagine as a content creator that you don't have to create content for your brand. That sounds amazing.
Chynna:Listen, put the power in the hands of your listeners, of your fans, of your customers. They're pretty much doing the work for you but it's because they actually really love What you're doing. It's not really work for them. you know?
Kenny:in closing, I want to thank you uh, for being a guest, um, sharing your story, um, doing what you're doing, pivoting careers. Um, it, it's not often that many of us go to school for something and then we end up doing that one thing for the rest of our life anyways, no matter what anybody tells you. And so your story is amazing to me. What do you want to leave us out on? What do you want our listeners to take away that main takeaway from this conversation that we've had today?
Chynna:I would say the power of the pivot, the pivot, just kind of like what you mentioned. I think that a lot of times for me, founders, um, they're scared because they have this idea and they just want to go full throttle with it. But as you're like growing your idea, you might get so many other ideas that can work better than what you're building at that moment. Right? So I think embracing that, and there's so much change and goodness that could come with you pivoting and being open to change. Um, so that's what I'll leave with, with
Kenny:Mike, Mike drop.
Chynna:Mike
Kenny:Appreciate it, Chynna. Uh, thank you, uh, for coming on again and thanks to our listeners for tuning into another great episode of the beyond normal podcast,
